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Logo Project

For this project we were given the task to create a logo. We were supposed to create one as if it was used for a company, so professional like. To make a logo you had to keep in mind that this logo could go on a vehicle, billboard, storefront etc. The process was very long and hard and made me realize what graphic designers have to go through.

My very first sketches were on graphing paper and turned out to look nothing like my final logo. I was just drawing stuff to see what I would like. I have no artistic ability and this was very hard. Sometimes the logo was too simple or too intricate to do on Adobe Illustrator. I also took in my friends opinions on what they liked and what they didn't. Mr. Olson also gave us examples of his own logo process and how many different designs he originally had and how it changed drastically throughout. After the first set of sketches we had to choose at least the three we liked and put on a separate piece of paper and discuss them with Mr. Olson.














He gave me a lot of great feedback that I took in to consideration. This is also where I changed my design a little. In the third box I wanted my first name to replace the vertical line of the B. Mr. Olson thought it was a good idea and also gave me some more advice on how to do it. I didn't know how I was going to do it but it turned out pretty good.

 



Here is where I went to Adobe Illustrator and created my logo. Since I had a good idea of what I wanted I didn't have to do the many other logos I came up with. I also used the new skills I learned to create my logo. It was hard to cut out the vertical part of the B because I had to go through many different fonts to see which one would work. Eventually I found one and it was, Orator Std Medium. After I found the font I put a masking clip over the vertical line in the B and replaced it with my name. Next I had to size my name just right to replace the part I took out. I had to keep zooming in and out to see if it looked right and eventually I got it.



This is where I chose the color scheme. I wanted to see what it would look like with it just one color then 2 different colors and etc. I wasn't really interested in the B being a bold color so I just made it grey. Next I went through several different colors for my name. I also asked for my friends opinions on what worked well and what didn't. Eventually I found the right  color scheme and I knew it was perfect.

In the end this project was hard but fun at the same time. It made me see what a graphic designer has to go through just to make a logo. 




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